The process of acquiring and installing the mobile application associated with the 19 Crimes wine brand is a key aspect of engaging with the augmented reality experiences and product information offered by the company. This encompasses locating the application within digital distribution platforms, such as the Apple App Store or Google Play Store, and initiating the download onto a compatible mobile device. As an example, a consumer might search for the application on their smartphone and, upon finding it, tap the “install” button to begin the acquisition process.
The availability and use of this application provide several benefits. It grants consumers direct access to interactive features linked to specific wine bottles, revealing the stories behind the historical figures depicted on the labels through augmented reality. Furthermore, it often serves as a portal to product details, wine pairings, promotions, and other relevant information directly from the manufacturer. The evolution of this technological integration reflects a broader trend of beverage companies employing mobile applications to enhance consumer engagement and brand loyalty.
