The option to buy digital goods within Marvel Snap allows players to acquire items and currency that can accelerate progression or customize their gameplay experience. For example, players may purchase gold, which can then be used to acquire card variants, fast upgrades, or credits needed for further upgrades.
These transactions provide revenue to the developers, enabling continued support and development of the game, including the addition of new cards, features, and improvements. Historically, this business model has become increasingly prevalent in free-to-play mobile games as a primary method of monetization, offering an alternative to upfront purchase costs.