The system-initiated alert, presented by the telecommunications provider’s software, directs the user toward a selection of applications. This communication commonly appears upon initial device setup or following a system update. For example, upon activating a new smartphone on the network, a prompt may appear, offering options to download the carrier’s branded applications for account management, visual voicemail, or device security.
This practice streamlines the user’s introduction to the providers service offerings and promotes adoption of value-added applications. Historically, these features were pre-installed. The current notification-based approach offers the customer increased control over which applications are present on the device, potentially reducing bloatware and improving the user experience. It also allows the carrier to highlight relevant applications based on the users plan or device type.
