A special combination of letters, numbers, or both, this sequence offers users a price reduction, free shipping, or other incentive when purchasing apparel through a mobile application. An example would be “SUMMER20” which, when entered at checkout, deducts 20% from the total order.
The use of these alphanumeric keys is a widely employed marketing strategy, acting as a catalyst for user acquisition, encouraging repeat purchases, and bolstering brand loyalty. Historically, retailers distributed these incentives through printed flyers or mailers; however, digital distribution via email, social media, and dedicated coupon websites is now commonplace, providing broader reach and easier redemption.