A digital application designed for members of a specific health plan allows convenient access to over-the-counter (OTC) benefits. These applications typically streamline the process of ordering approved health and wellness products. For instance, a plan member could use such an application to order pain relievers, cold remedies, or vitamins, depending on their plan’s coverage.
The significance of such a tool lies in its ability to improve access to healthcare benefits, particularly for individuals with limited mobility or transportation. It simplifies the process of obtaining necessary health-related items, potentially reducing the need for doctor’s visits for minor ailments. The rise of these applications reflects a broader trend toward leveraging technology to enhance the member experience and improve health outcomes.