The designation for where users obtain applications on the Android operating system is multifaceted. For example, the prominent digital distribution platform operated by Google is known as Google Play. However, alternative application marketplaces also exist for Android, offering varying selections and business models.
The availability of different avenues for application acquisition allows for greater user choice and developer flexibility. This ecosystem promotes competition and innovation within the mobile application landscape. Historically, this openness has distinguished the Android platform from more closed ecosystems.