The terminology identifies a specific business structure involved in the creation and distribution of software applications for mobile devices. This structure typically operates within the legal framework of a limited liability company in the United States. As an example, consider a firm focused on developing productivity tools for smartphones and tablets, established as a legally recognized entity in the US.
This business model offers several advantages, including liability protection for its owners, simplified tax structures compared to corporations, and increased credibility when engaging with clients and partners. The historical rise of these entities parallels the exponential growth of the mobile app market, driven by the widespread adoption of smartphones and the demand for specialized software solutions.