A method for delivering targeted communications to users while they are actively using a mobile application. This functionality enables businesses to interact with their customer base in real-time, providing updates, support, promotional offers, or simply guidance on application features. An example might include a welcome message displayed upon a user’s first login, or a reminder about an upcoming promotion displayed while a user is browsing a specific section of the app.
The strategic application of this communication method provides significant advantages. Businesses can improve user engagement, drive conversions, and foster stronger customer relationships. Historically, direct communication with app users was limited. This functionality presents a more dynamic and personalized approach compared to methods like push notifications, allowing for contextually relevant messaging based on user behavior and preferences within the application environment.