The term describes a mobile application that facilitates dining experiences by offering a system where users can both make payments and accumulate rewards or cashback. This functionality combines the convenience of mobile payments with loyalty program benefits, incentivizing users to patronize participating restaurants.
This integrated approach streamlines the payment process and provides a value proposition for both consumers and businesses. Historically, loyalty programs were managed separately from payment systems, requiring customers to track points or rewards manually. This application simplifies the process, automatically applying earned rewards to future purchases and potentially fostering increased customer loyalty and restaurant patronage.
