The phrase identifies a specific mobile application available for Apple’s iPhone operating system. This application is associated with the “19 Crimes” brand, typically recognized for its wines. The application likely provides features related to the brand, such as augmented reality experiences, information on wine varieties, winery locations, or promotional content. For example, users might scan a bottle label and access historical narratives or interactive content about the convicts whose stories inspire the wine labels.
The importance of such an application lies in its ability to enhance customer engagement and brand loyalty. By offering a unique, interactive experience, the application extends the brand’s presence beyond the physical product. It also provides a platform for direct communication with consumers, facilitating marketing initiatives, data collection, and the promotion of new products. Historically, wine brands have utilized technology to differentiate themselves and appeal to a tech-savvy consumer base, and this application is a contemporary example of that trend.
