The Flo app, a popular period and ovulation tracking application, was developed by Dmitry and Yuri Gurski, along with Andrew Kovalenko. These individuals founded the company behind the app, initially named Owhealth, and subsequently known as Flo Health Inc.
Understanding the genesis of Flo is important as it highlights the vision of addressing a specific need in women’s health through technology. Its creation provided a convenient and accessible tool for tracking menstrual cycles, predicting ovulation, and monitoring related health metrics. This accessibility allows users to gain insights into their reproductive health, potentially aiding family planning or early detection of irregularities. The company’s history also provides context to the evolution of the app’s features and data privacy policies.