A specific version of a widely used e-commerce platform’s mobile application allows users to direct a portion of their eligible purchases to a charity of their choice. Through activation within the app, qualifying transactions generate a donation to the designated organization, at no additional cost to the purchaser.
This integration offers a convenient way to support philanthropic endeavors alongside routine online shopping. Its presence within the familiar interface of the mobile application increases accessibility and potentially raises awareness of participating charitable organizations. The program leverages the existing infrastructure and customer base of the e-commerce giant to facilitate ongoing charitable contributions.