It is a social media platform primarily used by college and university students. The platform focuses on fostering a sense of community through anonymous posting and local discussions, generally restricted to verified students at specific institutions. The emphasis is on ephemeral content, often leading to spontaneous and unfiltered communication within these closed networks.
Its appeal lies in providing a digital space for students to share experiences, express opinions, and connect with peers without the pressures of public profiles or permanent records. This can lead to a stronger sense of belonging and facilitate the exchange of information relevant to campus life. Initially gaining traction through organic growth and targeted promotion within college environments, its approach to social networking distinguishes it from more broadly accessible platforms.
